DRUNK ELEPHANT Reviews | Cherie

 

How we’re Supporting Our Beauty Community 

Here we are in 2020, unexpectedly sheltered at home for what has now been over a month for most people. Working in the beauty industry, we keep an ear and eye out for all new happenings in the beauty community, and this time around news is more somber than we'd like. Much like the rest of the world, the beauty industry has been affected by our limitations to interact — especially beauty services and professionals who rely on one-on-one contact in order to do their jobs. 

We're talking facialists, nail technicians, waxes, hair stylists, and barbers, all the beauty magicians who have helped us look and feel our best over the years. Now, if you're like me, you miss your person.

You know that person who does your hair/skin/nails like no one else. You also probably can't wait to book a time with them when we can all leave the house again! Pandemic making the future seem uncertain, it's hard to say if our favorite businesses and professionals will be there when this is all over. It was this thought that prompted team Cherie to do what we can to help small beauty service businesses and professionals in our home base, LA County.

Discover Drunk Elephant with 1056 reviews on Cherie. Find the best product for your beauty routine. We know that local beauty service businesses around the nation are having a tough time unable to take appointments and meet with clients. We wanted to start at our home base, Los Angeles, to help the community we are a part of with the hopes to expand to other cities.

1. $50K towards Beauty Service Businesses

Ten small beauty service businesses, like nail shops, hair salons, spas, and so on, will receive $5K from Cherie to support their business. These winners will be nominated and voted for by you — the community that has supported them for years. 

2. $50K towards Beauty Professionals

Fifty licensed beauty professionals, like cosmetologists, nail technicians, MUAs, and more, will be paid by Cherie to create content on our app and become Cherie Beauty Experts; helping serve our beauty community with the best advice. 

All for The Community

The most important thing we want to keep in mind through all of this is to involve our community to help uplift these beauty service businesses and professionals. In this time, a lot of people feel overlooked, and being there for each other is truly the only way we'll get through this.